SEO specialists require practical knowledge to perform a wide range of search engine optimization tasks. Most of these tasks are time-consuming and require careful processing of large amounts of data. To simplify and automate workflows, webmasters use specialized SEO tools.
SEO optimization tools help webmasters promote their websites in the search results (SERP) of Google, Yandex, Bing, and other search engines.
Check out some of the best free SEO Tools for Analytics:
Google Search Console
This is the most important and popular service from Google. To properly start promoting your resource in Google search, you first need to register your website here.
Google Search Console allows you to:
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submit a request to Google to index your website's pages
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add sitemap.xml
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see what keywords your website ranks for and at what position
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analyze the number of impressions and clicks
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view incoming and outgoing links on your website
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see errors on individual pages
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remove website pages from the index, and so on
Google Analytics
Google Analytics is a powerful web analytics service that provides detailed information about website traffic and visitor behavior. It is an essential tool for SEO specialists, marketers, website owners, and companies who want to understand and optimize their online presence.
With Google Analytics, you can track a wide range of metrics, including the number of visitors, their geographic location, pages visited, time spent on the site, and actions taken. This data helps identify trends, understand your audience, and make data-driven decisions to improve your website's performance.
Google Analytics also allows you to track the effectiveness of your marketing campaigns by setting goals and tracking conversions. It integrates with other Google tools, such as Google Ads and Search Console, providing a comprehensive view of your online performance.
Google Tag Manager
This tool allows you to quickly implement various scripts, analytical tags, tracking pixels, and other snippets without direct intervention in the code. For SEO, Google Tag Manager is useful because it enables prompt changes and implementation of tags to track key site performance indicators, such as conversions and user behavior, without delays or the risk of errors associated with manual code editing.
MozBar
MozBar is a convenient browser extension with SEO tools that gives you quick access to key site metrics without complex analysis. It's available in both free and paid versions, making it accessible to SEO professionals of all levels.
The free version of MozBar is an excellent tool for beginners, as it provides basic data on page authority, domain authority, and other important SEO metrics. This data can be used for keyword research, on-page optimization, and link building.
As a free Chrome extension, MozBar is easy to install and use, making it a valuable addition to any SEO toolkit alongside other free and paid tools like Ahrefs' SEO toolbar or Semrush.
SEOWorkers Analysis Tool
SEOWorkers Analysis Tool is a user-friendly platform that allows you to analyze any website's URL and get detailed information about its on-page SEO. It evaluates various factors, such as title tag length, keyword relevance, and other important SEO metrics.
One of SEOWorker's features is its educational approach to presenting information, which makes it especially useful for beginners learning the basics of SEO. The tool provides explanations and recommendations alongside the data, helping users understand the importance of each metric and how to optimize their websites accordingly.
SEOWorker is a valuable addition to any SEO toolkit, especially for those who are just starting out. It can be used alongside other free and paid SEO tools, such as keyword research tools, backlink checkers, and website audit software, to get a complete picture of a website's SEO health and identify areas for improvement.
Google Looker Studio
This tool is designed to create interactive reports and visualize data. It allows you to combine data from various sources, such as Google Analytics, Google Search Console, Google Ads, and others, to create user-friendly and clear dashboards.
Google Looker Studio is useful for SEO specialists to create reports on the effectiveness of search optimization, visualize key metrics and trends, and analyze traffic and user behavior. With it, you can also clearly visualize this data for your team and clients.
ClickFlow
ClickFlow is a powerful tool that helps marketers identify old pages on their website that are no longer performing well and are not generating traffic. Instead of simply creating new content or buying new backlinks, ClickFlow allows you to focus on optimizing existing pages that have the potential to regain search traffic.
To use ClickFlow, you need to connect it to your Google Search Console account. After importing the data, ClickFlow generates a report showing the pages that have lost the most search traffic over the last 12 months. These pages are prime candidates for content optimization and can help you improve your site's overall performance.
ClickFlow is a valuable addition to any SEO toolkit as it helps you prioritize optimization and make data-driven decisions. By focusing on improving underperforming pages, you can often see a significant increase in search traffic without having to create new content or run link-building campaigns.
Answer The Public
Answer The Public is a powerful keyword research tool that helps you find out what questions users are asking on Google when searching for information related to your topic. By including these search queries in your content, you can attract additional traffic and improve your website's search engine rankings.
Using Answer The Public is very easy— just enter a keyword, and the service will generate a comprehensive list of related questions and queries. Similar to Ubersuggest, it also provides comparisons and keywords with prepositions, giving you plenty of ideas for content creation and optimization.
XML-Sitemaps.com
XML-Sitemaps is a free tool that automatically creates a sitemap for your website, which you can submit to Google Search Console. Sitemaps help search engines effectively crawl and index your site, but creating them manually can be complex and prone to errors, especially for less experienced webmasters.
By using XML-Sitemaps, you can ensure that your sitemap is properly formatted and optimized for search robots. This tool simplifies the sitemap creation process, making it an essential resource for anyone looking to improve their website's SEO. As experienced SEO professionals, we highly recommend trying this free tool to simplify and improve your optimization efforts.
Ubersuggest
Ubersuggest is a user-friendly keyword research tool that simplifies the workflow of any SEO professional. It helps users find the right keywords based on search volume and keyword difficulty data, making it a valuable addition to any SEO specialist's toolkit.
The user-friendly interface of Ubersuggest allows you to enter a seed keyword and get a list of relevant keywords, along with data on search volume, cost per click, and competition level. This data can help you with content creation and on-page optimization, which will contribute to higher rankings in search results.
For those who are serious about SEO, Ubersuggest is a must-have tool that offers powerful keyword generation capabilities without the high cost of paid SEO software.
Combining Multiple SEO Tools for Maximum Effect
While each of the mentioned free SEO tools is immensely valuable on its own, you can amplify their benefits by using certain tools in tandem. For example, Ubersuggest and Answer The Public can be incredibly powerful tools for expanding your keyword research when used together.
Some other effective combinations are MozBar and ClickFlow to identify underperforming pages, Pagespeed Insights and SEOptimer to optimize page speed, and Google Search Console and XML-Sitemaps to improve site indexing.
Experiment with using the complementary functions of several free tools to get a more comprehensive analysis of your site's performance. Using different tools can uncover optimization opportunities that you might miss when using only one platform.
Approach your SEO strategy with the mindset of a researcher who combines evidence to find the best way to attract, engage, and convert more visitors.
