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Why Is My Budget Not Spending On Google Ads?

You worked hard on a strategy for Google Ads and now you are so excited to test it out. You thought you have all of your ducks in a row... you have the budget, you set the campaign type, you considered the best bid strategy, you optimized the campaign settings,...

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Everything You Need To Know About How The New iOS 14 Update Has Affected Google Marketing

I’m sure by this point you’ve heard rumblings about the new iOS 14 update and how it might affect digital marketing. If you are in the world of digital marketing,...

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The 4 Kinds Of Keyword Matching Offered By Google Ads

What started as a simple fix for too many websites for people to remember turned into the most important website in the history of the internet… If you haven’t guessed...

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Time To Get “Smart” With Your Google Shopping Campaigns

Everything is “smart” these days! Smart watch. Smart car. Smart toaster. Smart wallets. Yet, do we really know what this means? What exactly is a smart toaster? Does it do...

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