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Google Ads Optimization Best Practices

While there seem to be a million resources for how to get started in Google Ads and what to do in order to set up your account, there are fewer resources for how to optimize campaigns that are already running. There’s a reason for that! Google Ad optimization is almost an...

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The 4 Kinds Of Keyword Matching Offered By Google Ads

What started as a simple fix for too many websites for people to remember turned into the most important website in the history of the internet… If you haven’t guessed...

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Monetize Your Popularity With Google AdSense

You’ve worked really hard on your content. You’ve made all the right moves. You’ve made some good investments. You’ve stayed up countless nights making sure your content generates the highest...

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Control Your Budget And Block Unwanted Apps From Displaying Your Google Display Ads

Google Display ads are an incredible way to get your product front and center in a visual way with exactly the customers that are looking for it. Rather than just...

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Creating a YouTube Placement Campaign Might be Your Vibe

If you're like me, then you’re a laid back person who just wants to expand his top-level engagement with prospective customers through highly granular, content specific targeting modalities. Right? Right....

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Remarketing: Creating Custom Audiences Based on Engagement

As hard as it may seem to attract new users to your brand, it is nice to remember that you already have users who are engaging with your brand or...

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