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Google Analytics Predefined Templates for Creating Custom Insights In App + Web Properties

There’s a lot of data out there. You can slice and dice your user behavior so much these days that there are entire careers surrounding just the Google Analytics platforms. Not only is advertising on the Google Ads platform an artform with a lot of nuance that can only come...

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Everything You Need To Know About How The New iOS 14 Update Has Affected Google Marketing

I’m sure by this point you’ve heard rumblings about the new iOS 14 update and how it might affect digital marketing. If you are in the world of digital marketing,...

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Audit your Google Ads Account in 7 Easy Steps

There are a million switches to flip, keywords to overthink, bidding strategies to consider, schedules to set and create in order to make your Google Ads work at an optimum...

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Importing Audiences From The Google Analytics Audience Gallery

Audience creation and management is an artform with a million different adjustments and considerations to juggle. It takes finesse and a very detailed oriented approach to nail the audience for...

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Why Should I Pick Location Targeting When I Already Picked Country Of Sale?

You’re workin’. You’re cruisin’. You’ve set up the product feed in the merchant center. Now you’ve moved on to creating some ads in Google Shopping campaigns. You’ve heard all the...

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Google's Recommendations & Optimization Scores

If you’re like me, then your Google ads accounts, even the best performing, are full of suggestions from google. The recommendations tab is where to view these. Types of recommendations...

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Remarketing: Creating Custom Audiences Based on Engagement

As hard as it may seem to attract new users to your brand, it is nice to remember that you already have users who are engaging with your brand or...

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Google Smart Shopping: a Closer Look

Google has evolved into such a ubiquitous part of the human experience that we now use the brand name as a noun, a verb, and sometimes an exclamation… although that...

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The Secret Culprit Responsible for Your Declining Performance in Google Shopping

Like a delicate biome, filled with fragile ecosystems of organisms all working off of intricate relationships between one another, the Google environment is no different. Every setting, toggle, lever, drop...

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