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Everything You Need To Know About How The New iOS 14 Update Has Affected Google Marketing
I’m sure by this point you’ve heard rumblings about the new iOS 14 update and how it might affect digital marketing. If you are in the world of digital marketing, it’s less a rumbling and more an earth shattering occurrence. While Facebook has taken most of the hit as far...
Continue ReadingAudit your Google Ads Account in 7 Easy Steps
There are a million switches to flip, keywords to overthink, bidding strategies to consider, schedules to set and create in order to make your Google Ads work at an optimum...
Continue ReadingImporting Audiences From The Google Analytics Audience Gallery
Audience creation and management is an artform with a million different adjustments and considerations to juggle. It takes finesse and a very detailed oriented approach to nail the audience for...
Continue ReadingGoogle's Recommendations & Optimization Scores
If you’re like me, then your Google ads accounts, even the best performing, are full of suggestions from google. The recommendations tab is where to view these. Types of recommendations...
Continue ReadingRemarketing: Creating Custom Audiences Based on Engagement
As hard as it may seem to attract new users to your brand, it is nice to remember that you already have users who are engaging with your brand or...
Continue ReadingGoogle Smart Shopping: a Closer Look
Google has evolved into such a ubiquitous part of the human experience that we now use the brand name as a noun, a verb, and sometimes an exclamation… although that...
Continue ReadingThe Secret Culprit Responsible for Your Declining Performance in Google Shopping
Like a delicate biome, filled with fragile ecosystems of organisms all working off of intricate relationships between one another, the Google environment is no different. Every setting, toggle, lever, drop...
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