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Remarketing: Creating Custom Audiences Based on Engagement

As hard as it may seem to attract new users to your brand, it is nice to remember that you already have users who are engaging with your brand or have in the past. This group is often overlooked and sometimes underutilized. Reaching out to people who already know your...

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Google's Recommendations & Optimization Scores

If you’re like me, then your Google ads accounts, even the best performing, are full of suggestions from google. The recommendations tab is where to view these. Types of recommendations...

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Google Smart Shopping: a Closer Look

Google has evolved into such a ubiquitous part of the human experience that we now use the brand name as a noun, a verb, and sometimes an exclamation… although that...

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The Secret Culprit Responsible for Your Declining Performance in Google Shopping

Like a delicate biome, filled with fragile ecosystems of organisms all working off of intricate relationships between one another, the Google environment is no different. Every setting, toggle, lever, drop...

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