LashJob BeautyBonder is a nourishing eyelash serum that was developed by Dr. Leslie Scarlett, an Ophthalmologist, in order to help her patients when applying false lashes. Having treated eye infections from both lash extensions and glued-on lashes, Dr. Scarlett was inspired to create this lash product that is nourishing for your lashes and eyelids.
As a newly founded cosmetics company breaking out into a saturated market, LashJob came to Slicedbread for strategic guidance and digital advertising management. They wanted to find new customers who valued the unique differentiators of their lash products, and ultimately, grow their online product sales.
Facebook Ads: We set up a full-funnel campaign for LashJob, focusing primarily on prospecting new customers. By targeting lookalike and affinity/interest audiences and using influencer-generated content in our ad creative, revenue from Facebook ads has continued to grow month over month.
Google Ads: We set up Search, Shopping, and Display campaigns for LashJob with a heavy focus on prospecting to promote their product range and acquire new customers. Initial data proved search ads to be the most profitable from using keywords that address customers' needs, such as ‘false lashes for beginners’ and ‘easy to apply false lashes.