Andrea Iyamah is a high-end clothing line inspired by Nigerian cultural elements. Designed to celebrate the owner's African roots, Andrea Iyamah offers bold-colored modern feminine resort & swimwear.
The brand already had a sizable following of passionate customers. They came to us wanting to scale their digital advertising & expand cash flow for large manufacturing orders. Slicedbread smartly created a strategy that took advantage of the seasonal nature of their product while also sustaining the brand during off-months.
Paid Search: Top funnel prospecting for terms such as print bathing suit, black owned swimwear, patterned swimsuit, etc..
Paid Social: Heavy focus on prospecting through both lookalike/affinity audiences. Our main focus was to build a sustainable structure that would allow us to market monthly products in a way that would foster consistent growth.
During each summer month, the brand launched a handful of new swim designs. We strategically increased spend around those drops, utilizing the increased organic traffic from their social media followers coming to the site in our remarketing campaigns.